What is a Content Management System anyway?
A CMS is simply a tool, or combination of tools, that allows for the creating, editing, and publishing of content on a website. This content can be managed through a combination of rules, processes, and workflows. Essentially, it’s a highly customizable canvas for any type of digital content including text, documents, images, graphics, video, sound, or anything that can be managed in an electronic format.
The main goal of the CMS is to provide an intuitive user interface for building and modifying the content of a web page. Each CMS also provides a web publishing tool that allows for a team of users to publish updates live on the website.
What problems does CMS solve?
As we’ve seen many times, you may have a website or intranet system that has grown organically over time, and become cluttered, outdated, or difficult to manage or navigate.
To add to the problem, even simple updates such as text changes require a skilled developer and maintaining the site and keeping track of changes is costly and, not to mention, time consuming. If your site is facing similar challenges, read on to see how Scientifica can help.
A CMS for your business
Implement a CMS with Scientifica to upgrade your current system with these business benefits:
- Streamlined authoring process
- Support for decentralized authoring
- Empower marketers and publishers to change content without programming skills
- Faster turnaround time for content changes
- Greater content consistency
- Improved and reliable site navigation
- Enhanced security
- Flexibility, and greater capacity for growth
- Reduced site maintenance costs
- Simple training for staff
The greatest benefit of the CMS is to support your business goals and strategies. It can help improve sales, increase user satisfaction, or better facilitate the communication with your end-users.
The CMS difference in content creation
Create and publish content like a pro without any HTML knowledge. At the forefront of a CMS is an easy-to-use authoring tool designed to work like a traditional word processor. If you can use Word, you can use this to create new pages or update content.
Not only can you add, remove, or change content as you please, you can also manage the structural hierarchy of your site and how your pages are linked together.
This authoring tool is key to adopting a CMS whether you’d like to manage site content on your own, or if your company has multiple departments or personnel responsible for different parts of your business website. By providing a simple mechanism for maintaining content, a CMS allows content responsibilities to be delegated to anyone in your organization. For example, your marketing manager could maintain content for events and press releases, while your product manager manages the site’s product catalogue, without the need for extensive technical experience or support.
Track versions and set permissions
Once a page has been created, it is saved into a central repository in the CMS. The repository is actually a database that stores all the content of the site, along with any associated meta-data. This repository allows a range of useful features:
- Keeping track of all page versions
- Keeping track of authors – who changed what and when
- Managing permissions – users can have different permission levels and can modify only certain sections based on their role
Once the final content is in the repository, it can then be published out to the website. The publishing process is fully automatic to keep pages consistent across the entire site and ensure a quality, great-looking site. Publish single pages, or an entire site, with a single click, or let Scientifica help you set up predefined workflows.
Publishing workflows can vary in complexity and are fully customizable in high-end CMS packages. Consider, an author finishing a page and it automatically being sent to their manager for approval, stopping in for an editorial review with the central team, all before being published to the site. At each step, the CMS manages the status of the page, notifying the people involved, and escalating jobs when required.
These workflow capabilities allow more authors to be involved in the management of the site, while ensuring the quality, accuracy and consistency of the information.
Appearance and branding
The CMS allows our graphic designers and web developers to customize the appearance of the website. When content is plugged into the CMS, it is combined with the customized presentation layer to render a final, graphic-enhanced version. When new content is added, or content is changed, it is seamlessly integrated into your CMS worry and hassle free.
With a CMS, you can concentrate on writing great content, knowing that everything else is taken care of.
With hundreds of content management systems on the market, all with different strengths and capabilities, we’ve used our experience over the years to pick out some winners. Based on your business requirements, budget, and environment, we help you take the guesswork out of finding the perfect fit for your project.
Our (current) favourites CMS are:
- Adobe CQ
If your CMS of choice is not listed here, it doesn’t mean we can’t do it. Contact us and let us provide a quote.