The consistent rise in popularity of tablets and smart phones has created a serious demand for websites that are viewable on small displays
In the field of web design, we’re dealing with an endless number of new devices and screen resolutions, definitions, and orientations. New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in resolution, functionality, and even color. Some displays are in landscape, others in portrait, and still others, are square.
As we know from the rising popularity of the iPhone, the iPad, and advanced smartphones, many new devices are able to switch from portrait to landscape. What’s the best design strategy for these situations when, for many websites, a version for each resolution and device would be impractical? Instead of choosing a design for one device and missing out on visitors, Scientifica offers an alternative design method, that of Responsive Web Design, which allows you to save the cost of separate designs for different devices while keeping your potential visitors unlimited.
Introducing Responsive Web Design (RWD)
Responsive web design is the approach that suggests that design of the page should respond to the user’s behavior and environment based on screen size, platform, and orientation. The page design combines a fluid layout and the intelligent use of CSS media queries. As the user switches from their laptop to their tablet, the page automatically readjusts to accommodate for resolution, image size, and scripting abilities. In other words, the pages are designed to automatically respond to the user’s preferences and device characteristics and reformat the pages automatically. This eliminates the need for a different design for each new device on the market.
The page layout changes based on the size and capabilities of the device. For example, on a phone users would see content shown in a single column view, while a tablet might show the same content in two columns.
Advantages of responsive design
You save money on hosting
You only have to pay for the development of one website. No mobile apps or mobile websites are necessary. There’s only one website that needs support too, so this reduces the monthly costs.
You save publishing time
Publishing new content is so easy with a responsive design website. With the right planning, responsive design allows you to be more efficient because you will not have to create all new content for every channel you want to reach.
You save development cost
From coding perspective, programming and deploying stand-alone code for multiple channels is not required. Efficiency is gained because we need to develop one single code base for all marketing channels. From a maintenance perspective, it simplifies the deployment, as a single code change has to be migrated across every channel.
Helps your SEO efforts
With a consistent URL for desktop and mobile, any site we design has uniformity. This makes for better user interaction, is easier for Google’s link algorithms, and increases crawler efficiency.
Provides easier access to information anytime and anywhere
Using the responsive design approach means the website will get a lot more visitors who are using different mobile devices, such as smart tablets and phones. A visitor is a lot more likely to buy products and services if they are from a fully functional website.
Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS Media Queries to decide the rendering on each device.
Let us do the work
Does your current web site look good and function well on mobile devices? Instead of having potential customers give up, let Scientifica create a responsive design website that looks and works perfectly on any device. Reach your entire audience, anytime, anywhere, with a mobile and tablet ready website.
We do extensive testing on several devices and browsers to ensure seamless results and provide competitive costs.